Digital video Production
Reyfilm offers Digital video production services for clients interested in establishing a presence and acquiring customers on social media. We produce professionally optimized videos for platforms such as YouTube, Facebook, Instagram, Vimeo, and many more, but the power of video surpasses social media applications. A video on a landing page can increase conversions by over 80%, and by just including the word video within the subject line of an email, the open rates increase by 19%. Overall, 90% of customers state that video aids in their buying decision.
According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content.
A few years ago, video saw an increase in popularity, and marketers began to include it as one of their many advertising tactics. The tangible success of adding video to their campaigns evolved video use from a mere marketing tactic to a full-blown strategy using video as the center point.
Digital Video Marketing Tactics:
1. Put the focus on the story, not the sale.
A successful video should be genuine, insightful, and subliminal with its sales tactics. When developing a video, consider adding value as priority number one. Adding value can be as simple as creating an enjoyable viewing experience. Constructing a spam free script that speaks guinily about the brand, its backstory, and goals will sell more than blatantly asking for a sale. The approach of being transparent connects with viewers on a personal level. It tells them hey we respect your time, but we would love to connect with you, this is who we are and what we're about.
2. Open with a BANG!
Video marketers suggest your videos to be short and to the point. Our mentality is that if you hook a viewer within the first 10-seconds and follow a properly structured script, you can keep them for as long their perception of values lasts. They will stick with you until either they stop learning, stop being entertained, or have other matters to attend to, and even then they will most likely come back and finish the video.
3. Make viewers laugh. It works!
If you make someone laugh, how does it make them feel? Probably good right. If your video makes someone laugh, I will qualify that video as providing value to them, and there we are right back to value, a common theme with successful videos.
Thinking outside the box and going about things from a different perspective has many benefits. It's refreshing when we step away from the norm, the boring, so why should it be any different when advertising your brand, product, or service. The goal shouldn't it be for a viewer to kick back and see your video; it should be for them to get on the edge of their seats and engage with your message.
A good example is what dollar shave was able to accomplish with their edgy and humorous commercial. It was the perfect approach as it fits their brand culture.
Below is a breakdown of why the Dollar Shave Club commercial performed so well.
4. Video SEO optimization
Optimizing your videos SEO is critical for the videos searchability. It is essential that you write an informative video description. The combination of good text titles and descriptions on your videos page improve the exposure of the video.
It is advisable that you premiere the video by hosting on your domain first as this provides SEO value to your site by improving traffic from search engines. The video should be public on the web so that it reaches the masses and allow for embedding so that your video can be shared on relevant sites.
When uploading videos to social media platforms, remember the importance of good copy as this is what tells the search engines what the video is about. Lastly, make sure to tag the video with all the relevant tags for social media discovery.
Optimizing Your Videos with Video Schema Markup allow your videos to stand out in search results. Video schema markup provides search engines with essential video details allowing them to display your videos on search results better. The SEO results of using these rich snippets are too good to pass up, it's simple if you fail to implement them on your video page your ranking will suffer, and your pages will be less visible than if you were using them.
Check out the video below on implementing schema markups.
5. Educate your viewers.
65% of audiences are visual learners. It would make sense to use a medium as powerful as video to educate your audience. The proposed idea of educating your viewers can bring you many benefits as well; for example, you can provide expert advice on how to better use your product or service. This leads to better product function, good reviews, and happier clients.
Even when not dealing with direct prospects setting your brand as an industry leader through the education of others is beneficial. Let's look at the logic behind it. If people come to you as a source of knowledge and value, who do you think will pop in their minds when they need a service you offer? You or your competitors? I would bet it's you. Think about it they already see you as an expert thought leader plus they have a subconscious debt with you from all the free content you provide them. Gary Vaynerchuk has a great strategy where you give, give, give, then ask.
ReyFilm has been featured as a top video production company in Miami, FL and has received national recognition as one of the premiere video production companies in Florida.