Behind the scenes video
Great for artist that want to offer their fans a unique experience. Having that behind the scenes view can show other aspects of a performers artistry. Fans would love to see what is like behind the curtains where the gimmicks are not part of the show. This is essentially a backstage pass for a global audience to consume at their availability.
Acquiring new fans seeking a different experience
Artist seeking to show a deeper side of show business
Artist wishing to add another element to their content output