Branding & Identity
Using Video to Express Your Brand and Cement Your Identity
Video gives you the chance to tell your story. Creating an engaging, expressive, and professionally produced video is an essential milestone on the route to building your brand identity. Using our expert video productions, you can give your brand a personality, showing the humanity and authenticity behind the name.
There is no better time to invest in video marketing. Video consumption has been on the increase for years, and it has reached its zenith with 85% of all US internet users watching video content monthly. You can’t afford to miss out on an opportunity to showcase your branding in the medium of video.
Let’s look at why video is so important...
ReyFilm has been featured as a top video production company in Miami, FL and has received national recognition as one of the premiere video production companies in Florida.
Engage your customers
Statistics show that users spend 88% more time browsing a website that contains video content. This means you could boost your website’s retention rate significantly simply by using intelligent branding video production. Attention is everything in today’s marketing environment. Video engages users and holds their attention, giving them time to consume and retain the message you are looking to convey. If you create engaging video content, you have a better chance of holding customer attention for longer.
Tell your story
Storytelling is a powerful tool used throughout human history to spread facts, fiction, and history. You can use our professional video production to tell the story of your brand identity, cementing it into the mind of your customers, and building a brand that stands the test of time. A video says so much more than an image. With video, you can take the time to give your brand a human face and a personality that is more than just a logo, name, or image.
Embed your brand
You want to increase brand awareness, build customer trust, and describe your product in as much detail as possible. Studies show that 72% of customers prefer video over other mediums to learn about a service. That makes video branding perfect for product descriptions, allowing your business to de-mystify your offering.
You can use video to embed your brand in the customer consciousness. Video branding is more complex than imagery, allowing you to tell a detailed story that is more engaging, descriptive, and instructive.
Reach more people
Social media has been a catalyst for the growth in video marketing. Social gives users the option to share and engage with branding content, creating reach among your customer base that will go far beyond your original marketing plan. Research shows that social video increases shares by 1200% more than text and image posts combined. You can build your business brand across a large section of social media users simply by using professional video production to create an engaging and potentially viral brand video.
There is no use in having a brand everyone knows and cares about but doesn’t use, so the final step in creating your brand identity is to spur users into action. Video provides the best solution to user conversion. Statistics show that customers are only 10% likely to recall your call to action after reading a text advert, compared with 95% after watching a video. This means that video will not only engage customers, tell your story, embed your brand, and reach more people, but also close the deal by getting customers to react on a call to action.