Real Estate Agent - Profile Video
Are you getting enough real estate leads? If not, some of your real estate marketing may be misfiring.
72% of customers would rather learn about a product or service by way of video. (HubSpot). Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia). 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
The stats above clearly show that people not only watch plenty of videos but also prefer it and grasp the content better through video. There was a time not long ago where videos were exclusively for the rich and famous. Not any more. While there is still a higher cost associated with video as opposed to other forms of real estate marketing, the return on investment (ROI) demonstrates it is money well spent.
The world is gearing towards video, and not jumping on the bandwagon diminishes your chances of getting found online and, ultimately, leading to a reduced pool of real estate clients and prospects. Video gets your services in front of home buyers and sellers as they go about their browsing on YouTube, Facebook, Instagram, Twitter, LinkedIn, and many more !!!
"6 out of 10 people would rather watch online videos than television. (Google) - So if you produce content that serves to educate or entertain, people will naturally gravitate towards your offerings."
Benefits of Incorporating a Real Estate Video Marketing Campaign
Video helps establish thought leadership in the real estate industry. Prospects want experienced realtors who prove to be a valuable asset in the home buying/selling journey.
A "Real Estate - Profile Video" expands your reach. Incorporating a video to your real estate marketing campaign lets you tap into video-centric websites such as youtube. Don't limit your range to just graphics and text.
Nothing creates brand awareness and brand association, quite like video.
A real estate agent profile video introduces you and your offerings to prospects at scale. Make ONE video that talks to thousands of real estate candidates.
A webpage that includes a video improves conversion rates, which means more calls and emails requesting your real estate services.
Using video within your website has proven to improve search engine optimization (SEO). Having your site indexed higher by search engines can signify thousands in earned real estate revenue.
A "Real Estate - Profile Video" starts a direct relationship with potential clients. It's a great way to introduce yourself to prospects. Video allows you to spark a digital connection with home buyers and sellers.