This article is for you if you are in the baby clothes industry and want to improve your online sales.
By the end of it, you'll have a list of highly effective techniques that'll help you sell more.
The good thing is, the baby clothes sector is an ever-growing market. Statistics foresee a 6.96% growth in the children's apparel market from 2021 – 2025.
So, the growth is motivating. You just have to keep using the right strategies on the right platforms to keep the needle moving.
Let's get into the techniques now.
1. Know Your Target Audience
Knowing your audience is essential because it allows you to target them effectively. By digging into the traits of your potential customers, you can understand their pain points or desires and better pitch your offer.
As you'll be selling to the parents/guardians of the babies, you should be able to position your offerings in the places they frequent. Identify the platforms where they hang out. Is it Instagram, Facebook, or Pinterest?
Effective targeting means you are attracting those that are already looking for a business like you. Detailed targeting is a great way to maximize your return on investment (ROI). But, you can only do that when you know your target audience.
2. Optimize Your Website for Google
If you have an eCommerce store for baby clothes, optimize it for Google search. The foremost thing you want to do is find out the keywords your prospects are searching for.
Some tools can provide you those keywords. But why not utilize Google search? Type in a keyword that's relevant to your product and see what Google auto-complete shows you.
Let's say you have an online store that sells baby clothes.
You want to have a presence and rank highly for the keywords you think your prospects are typing into Google search; if you manage to position your page for relevant baby clothes keywords, you will notice a considerable boost in sales.
Quick tip: increase your website's speed and make it easy to navigate for your visitors.
A site that offers good content, functionality, and an excellent all-around user experience has an improved shot at being one of Google's top 3 listings, which will inevitably lead to higher page traffic and, subsequently, more sales.
3. Write Compelling Product Descriptions
Once you bring your prospects to your online store, it's time to convert them. What's better than telling them how good your baby clothes are?
By writing a compelling product description, you can make sure most visitors that land on your product page convert into customers.
You can hire a copywriter to do that, or you can write them yourself. Either way, make sure you focus on the benefits of the clothes.
4. Set Up a Blog on Your Website
Another way to get your baby clothing business in front of relevant people is by talking about the topics they are interested in.
Blogging is a great way to do that. Set up a blog on your eCommerce website and talk about prospects' pain points, desires, and anything related to baby clothing.
That way, you'll not only help them with content, but you'll also attract new leads to your brand.
But, what should you write about? Again, find the keywords related to baby clothing. Google search is your best friend.
However, if you want to know a little more about the keywords, you can use Ubersuggest. It's free, accurate, and provides valuable data.
Not only will it fetch search volume and SEO difficulty (ranking difficulty), but you'll also get a laundry list of related keywords as well.
Make sure to target long-tail keywords (like the one shown in the picture) as they are easier to rank in the search engine result pages.
5. Use a Marketplace
Marketplaces like Amazon, eBay, and Kidizen provide a platform where buyers and sellers can interact with peace of mind.
People tend to trust these marketplaces and mostly prefer doing business on them. You can leverage this trust and get your brand registered on one of them, improving the chances of getting more sales.
Plus, most of these platforms offer additional services. You can rely on them for shipping as well as packaging, minimizing the effort required from you while letting you focus on promotion and lead generation.
6. Utilize Existing Customers
One of the most effective ways to maximize your online sales is top-notch after-sale service. If your customers are happy with your brand, you can easily up-sell and cross-sell them.
It's easier for your happy customer base to trust your new product than those who haven't had any previous experience with you.
So, keep connected with your existing customers. Add value to their lives by providing high-quality clothes, relevant information, and top-notch customer service.
This way, you increase a customer's lifetime value (LTV).
Not only that, but your happy customers can also be your brand advocates. You see, people tend to trust personal recommendations more than they trust online advertisements.
So, when your satisfied customers present your brand as a trustworthy one to their peers, it'll attract new customers to your business.
More new customers will lead to more sales. Keep a strong bond with your new customers, and you'll attract even more sales without having to increase your marketing budget.
And, the cycle keeps on moving.
Another impactful way of attracting new leads to your baby clothing business is showcasing positive customer reviews.
Statistics show that around 95% of people read online reviews before they go through with a purchase.
And, 88% of people trust online reviews like they trust personal recommendations.
You can post customer testimonials on your social media walls and website to build trust with your prospects.
An effective way to attract more customers is through user-generated content (reviews). The fact that customers themselves produce it makes your brand look more legitimate.
7. Take High-quality Images
Images are essential to online marketing, especially when it comes to items like baby clothing.
No new prospect would consider buying from you if they can't see a picture of the product. But, that's not it. A single picture might not do.
Take multiple pictures of the clothes from different angles with adequate lighting. This way, you can provide as much information about the product as necessary to pique your visitors' interest.
If there is a graphic on the clothes, keep it clear. Add a separate zoomed-in picture if you must.
Adding more pictures also allows you to illustrate the clothing benefits, helping visitors with their decisions.
8. Offer Free Shipping for Bundles
Taking off the shipping fee from a product can improve your sales. It has a positive influence on customers' psychology.
Create a bundle of clothes that match in style and offer free shipping. This way, you'll improve your sales as you'll only be offering free shipping for a bundle (multiple sales).
9. Offer Discounts to Cart Abandoners
With over 70% of people doing it on average, statistics show that cart abandonment is a common practice. What should you do?
It would be best if you did not let them leave empty-handed.
There is an effective way to get in front of them, again. Offer them something they feel is too good to pass up.
With the advances in digital marketing, ad platforms like Facebook ads can easily track and "retarget" your cart abandoners.
You just have to come up with an attractive offer. Offer prospects free shipping, 5% off for a limited time, or anything that piques the customer's interest while still making sense financially for your company.
By using "retargeting" or "remarketing," you'd be able to maximize your sales and ROI (return on investment).
10. Offer Related Services
Another great way to sell your baby clothes online is by offering your prospects added services that they might need after the purchase.
For instance, if they needed mending, alteration, or styling after they've purchased a garment, they would typically have to spend on that, right?
But, with your added services, they won't. With one condition, of course: They buy that garment from you.
The added perk/benefit will add to their peace of mind while in the consideration stage, which will improve your chances of closing the sale.
11. Leverage the Power of Email Marketing
For every $1 spent on email marketing, marketers attract $42. That's a pretty massive rate of return when you compare it to other digital marketing strategies.
Why is that? Email is intimate and personal. You can talk directly to your potential customers and get them to act on your offers.
And, you can only send emails to the people that have shown interest in your business.
Thanks to marketing automation, you can now automate your email marketing campaigns. You can use it to get more sales for your baby clothes business.
For instance, you can save birthdays on your email lists and send a special discount on their special day.
Thoughtful gestures can establish a personal connection with your audience, keeping prospects happy for the long run and increasing your business sales.
Using email marketing tools, you can also track your existing customers' behavior and target them more effectively.
The data collected can help you understand which products are of interest to them, allowing you to send tailored offerings via email.
12. Use Social Media
Use social media to connect with your audience and to showcase your beautiful baby clothing collection.
Don't go overboard with advertising, though. Add value by educating your social media followers and help them chose the right clothes for their kids.
Building trust with the audience is a must. Visuals are more appealing to consumers. Utilize the power of visual social media platforms like Instagram and Pinterest and put your listings out there.
You can also create an Instagram shop to sell directly from the platform. You'll be selling directly to your social media followers this way. How easy and direct is that? Granted, convincing people to buy is easier said than done.
13. Partner Up with an Influencer
Businesses that invest in influencer marketing generate $5.20 for every dollar spent. That's better than most digital marketing channels out there.
But, how can you leverage influencer marketing to increase your baby clothes sales?
You can approach the relevant influencers in your industry and strike a deal with them. You can ask them to review your products for their audience in return for a favor.
The higher the engagement rate of an influencer, the better your chances of bringing sales. According to research, micro-influencers show a better engagement rate than mega-influencers.
So, don't just go with an influencer with a huge following. Observe their posts' engagement. You'd also have to consider your budget before deciding on the right influencer.
14. Utilize Detailed Targeting
Online advertising shouldn't have to be expensive. You can minimize your ad spend and maximize the ROI by narrowing down on your target audience.
Thankfully, intelligent algorithms and data help marketers get their businesses in front of the right audience, an audience primed to pull their wallets out to buy from a company like you.
Arguably the best tool for detailed targeting is Facebook ads. You see, Facebook has a mammoth user base of over 2.6 Billion.
With the detailed targeting feature of Facebook ads, you can advertise your baby clothes business to parents with different traits, locality, and more.
Targeting a specific audience increases your chances of getting responses and sales.
For instance, it allows you to get in front of parents in a specific location and those with a kid within a particular age range.
15. Test and Scale Your Online Marketing Strategies
The last and one of the most important things is to keep improving your marketing and sales strategy.
You don't want to continue investing your resources in a strategy that isn't bringing you any sales.
Even if you think your marketing campaign is going great, there is always room for improvement. The demands of customers and your growing business may change with time.
If you have a baby clothes business and want to scale your sales online, the above strategies can help you achieve that.
Using intelligent and cost-effective marketing platforms, you can take your business to the next level.
However, you can only manage to do that by implementing the right strategies. Putting your resources in the wrong plan can hurt your marketing budget, and eventually, your business.
This is why you should keep on tracking and improving your strategies. Even if you find a perfect one bringing in crazy sales, don't get comfortable with it; keep striving for growth.
There will always be room for it, especially in the modern world that's constantly evolving and shifting.