Think film instead of video. The right approach would be to tell your story dynamically. By having the traditional elements of cinema, you step away from conventional marketing and into a world of positive engagement.
1. Pre-production (the desk work)
Before you prep or write a single sentence ask yourselves what do you hope to achieve through the video? Common goals would be to educate, sell, brand, share an experience at scale, etc.
Now that you've figured out what you'd like to get out of your video you can seek the aid of a video production agency to begin the proper molding of the project. As a team, you can brainstorm and set the tones for your video such as will there be humorous elements or will this be a straightforward dry video. Neither approach is right or wrong it's predicated on who your audience is and what reaction you're looking for the video to evoke.
The script: this is the blueprint for our film, and it tells us how our video will be structured. A good script should include all the info we need on display, but it should also keep a tight pace and a clean linear structure. We have a story to tell, let's make it dynamic and layered with substance.
2. Production (shooting on location)
By this point, we have done all the necessary desk work and are ready to proceed onto filming.
What makes for a good production? A well organized and adequately prepared crew. Honestly very little is improvised on set. In most situations, a director will have scoped the location, created lighting diagrams, and rehearsed the scene. In some cases, the talent and director will rehearse together in others the director is left with only the option to play the scene out mentally as to get a better grasp for the action.
Each crew member has an assigned task and will mostly work independently until completion, allowing for an efficient workflow while keeping sets uncluttered.
3. Post-Production (editing)
By this stage, we have shot all the material and are splicing the content based on the script. Once we have the story-line set, we can mix/level audio as well as color grade the footage to match the desired mood for the video.
In a nut-shell that is the process of making a corporate video.