Social media is taking over the world, and if you haven't jumped on the bandwagon, you are missing out on a massive slice of the marketing pie.
With over 2.2 billion users on Facebook, over 1.9 billion people watching videos on YouTube, and over 500 million tweets daily - the marketing potential is extensive and quite frankly a bit daunting. It's hard to know where to start when you lack social media marketing experience.
That's where Social Media Marketing Agencies come in to play. Social Media Marketing is a ball game all on its own. The best tip we offer business owners is to focus on their strengths while surrounding themselves with superstars on the areas they lack.
In this post, we'll examine Social Media Marketing Agencies and their offerings.
What is a social media marketing agency?
Marketing agencies have a clear understanding of consumer behavior, trends, and the technological advancements needed to get your products or services more conversions (sales). A marketing agency is tasked with tapping into various social platforms to increase their client's reach and awareness. Usually, this requires an agency to segment the right audience and produce content of value on behalf of their client. The material then gets distributed consistently, and in time the positive effects will be seen in the forms of better brand recognition and a larger follower count.
It is common practice for a media agency to provide content of value (entertainment or educational) before even attempting a sale. An inbound strategy is, by far, one of the most effective methods to market your brand on social media. Consider following the 4-1-1 methodology.
The 4-1-1 Rule suggests that you should post four pieces of new content, one repost, and one self-serving post. When you follow this pattern, you will achieve the ideal ratio of original posts, engagement, and self-serving posts.
What can an agency do for you?
Marketing Agencies will curate and collaborate with other professionals to offer a complete range of services.
The primary services you can expect from an agency are:
Develop a Marketing Strategy based on your goals
A social media manager will assist you in determining your goals and crafting a plan to meet them. In the early process, financials will be put in place as budgetary constraints influence the scale of your campaign.
Set up Business Accounts on all Social Media Platforms
If you don't have a Facebook, Twitter, and Instagram account, these will be the first platforms that get set and managed. Based on your audience and targeting your account specialist will recommend expanding and growing other platforms.
A marketing team will most likely have in house copy-writers; if not, they will outsource the talent, either way, the marketing agency will supply you with written content to serve your social platforms of relevant content while boosting site visits and SEO. A good flow of written material, along with tracking data, can set your business on the right path.
Graphic Design & Scheduling
The design plays a critical role in marketing and general branding. Having a sharp look and feel that's consistent on all your platforms will improve engagement and brand recognition. Once an identity is established for your brand, the agency will plan and schedule daily, weekly, or monthly posts, depending on your budget. It is critical to have some form of recent activity on all your accounts.
Posting is not enough; you must involve yourself in the conversation. AGencies make it a point to engage with your audience and give your brand some personality.
The only way of increasing your fan base (followers) is to know precisely who you're hoping to attract and the types of content they respond to. An agency spends the time to identify the right audience for your brand and then doubles down on the material that brings them value. In time if the content is consistent and good enough, the audience will undoubtedly grow.
Drive Lead Generation
An agency with a couple of years experience knows to leave the right bread crumbs to lure in leads. The primary objective of an agency is to establish your brand as a thought leader and an industry resource. In time your audience will see your brand as the go-to expert, and an agency will know to set-up the right call to actions to drive lead gen.
Planning of Marketing Campaigns
While some marketing campaigns can be simple, others can be quite complex. A good agency will create, execute, and track marketing campaigns with specific objectives. A campaign may include setting up landing pages, creating social media awareness content, and launching fully automated email blasts.
Run Paid Ads
There is an art to CPC (cost-per-click) ads. An agency knows to set up multiple ad groups and perform A-B testing. By pitting different ads against each other containing varying copy and images, you give yourself the best chances of finding the top-performing ad.
Tracking Results / Marketing Analysis
Analyzing the data is crucial. Marketing agencies thoroughly examine performance reports so that they can optimize the ads and improve their performance.
Why is social media marketing important?
Having a social media presence has never been more meaningful. Big or small, according to statistics released by Forbes, 91% of your customers are using search engines to find information on the web.
Not having a social media presence means missing out on sales, and worse, having a weak social media presence can give sales to your competitors if they have a better online image.
"We don't have a choice on whether we DO social media; the question is how well we DO it."
How can social media marketing benefit my business?
By analyzing your clients, a great social media agency will recommend a variety of techniques to build your brand. Here are a few practical examples of what they can organize and manage on your behalf - so you can get on with business.
Creating a unique video or other types of content for social media
People love visual content. According to Wordstream, 51% of marketers worldwide get the most significant return on investment from video content. Making sure that you have effective video content is crucial.
Most agencies have preferred videographers that understand social media marketing, or they do their own videography and editing.
Provide Exceptional Customer Service That Keeps Your Followers Happy
Social media can be powerful, but it can also be destructive. Forbes reported that businesses with two negative reviews risk losing 44% of online customers.
However, having a professional marketer monitoring your social media account means that there will be a speedy reply -which has lead unhappy customers to edit, remove, or even replace their negative online reviews with positive ones - and when appropriate, give readers a laugh rather than a scare.
A Social Media Marketing Agency can analyze your posts, engagement, and even your competition. Insights like these can help your business grow and tap into new markets.
Knowing what works and what doesn't is the difference between a successful and failed marketing campaign. Most agencies have gathered tons of data and experience; they will immediately apply that knowledge to help your business grow.
Is Social Media Marketing for me?
There is immense value in hiring the right team to assist you with Social Media Marketing. Having people who do this every day ensures that you get the best advice and return on investment. The old saying goes, you have to spend money to make money, and with a social media marketing agency, spending a little can go a long way.
Reyfilm is a Miami based video agency specializing in the production of videos optimized explicitly for social engagement, boosting conversions, improving SEO, generating leads, and improving the overall marketing efforts of your company.